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The Central European fixed-odds betting market is highly competitive and is not particularly conducive to the entry of new players. The market is characterised by dozens of established betting shops, battling among each other for market share.

In recent years, the fundamental elements for business consolidation have been – and continue to be – a gradual easing of local regulations across the entire region, thus enabling and permitting internet-based gambling. This has not only opened up new sales channels, but also offers the opportunity for additional fine-tuning of customer services, and the further development and expansion of offered products and services.

Online sales channels will represent a fundamental component for the fixed-odds betting business in the ensuing years. As modern information technologies grow, so does the significance of new user interface opportunities across all accessible mobile platforms.