Sport clubs and competitions offer natural partnership opportunities for Fortuna Entertainment Group. In the Czech Republic, Fortuna sponsors both professional and amateur football clubs. The company also lends its name to the Czech Floorball Extra League which, already for the third year in a row, has been called the “Fortuna extraliga”, with Fortuna having been its partner for even one year longer than that. Fortuna also engages itself in athletics through the “Pražská tyčka” (Prague pole vaulting) competition and the annual TNT Fortuna decathlon event in the town of Kladno.

In Slovakia, Fortuna sponsors ice hockey clubs and is the partner for the national football team in the qualifying rounds for the 2010 World Cup.

In Poland, Fortuna's sponsorship activities are mainly centred on football and basketball. Since October 2010, Fortuna has been a partner of the top basketball competition, while 2010 also saw it launch a football project. The initiative's target is to provide up to 40 Polish football teams from various competitive levels with sport kit.