Betting

The betting market in Central & Eastern Europe is highly competitive and it does not offer too much scope for new players to enter it. It is characterised by dozens of betting offices who are battling with each other for a share of the market. For an established company like the Fortuna Entertainment Group, however, this situation represents great growth potential.

On a Europe-wide scale, betting and gaming via the internet will be a driving force for the sector in the future. Revenues in the European online sector are increasing. In 2008, they amounted to EUR 6.5 billion, which is a volume of sales that represents a 7% share of the total gaming business. It is expected that this sum will rise to EUR 11 billion in 2012 and that the internet’s share of the business will therefore rise to 12%. These figures are based on calculations by the European Gaming & Betting Association(EGBA).

Another important indicator is the fact that the growth of the online market is not occurring at the expense of physical outlets. By 2012, their revenues should grow by around 4% in comparison with 2008. According to the Association, it is possible to expect that this trend will not change dramatically in the future.

In view of the growing demands among users for greater interactivity, there has been a rise in the popularity of so-called LIVE betting, i.e. placing bets in the course of a live match. The Fortuna Entertainment Group offers this product on all its markets.